Natural Life Pet Food: Rebranding

With any pet food line, the idea is simple, keep it simple so the average pet owner can understand using clear terms. Natural Life Pet food is a premium pet food line offering both dry and wet food for dogs and cats. Their specially formulated foods are grain-free, and offer many health benefits.

When looking at their original packaging, the first thing that jumped out was the use of their logo at the top of the bag running horizontally. When I discovered the bags are usually displayed laying down, the idea was to position the logo along the side of the bag, which enabled a much larger size, and for it to be easily seen.